About Me

Nicholas Emerson is an entrepreneur and self-care advocate. Born in Wisconsin, raised in Orlando and now a NYC-native of 16 years, he’s the founder and CEO of Supportful, an online platform that helps people experiencing hardships get support – all the ways they need it, not just some – from those who care.

Nicholas founded Supportful after he lost his father to a rare and aggressive form of non-Hodgkin’s lymphoma on Father’s Day, only three months after diagnosis. During that time, Nicholas juggled the numerous responsibilities and emotions that come with being a caregiver. He realized that his family needed help and that people wanted to support them, but there was nothing in the market that offered the opportunity for their friends and family to channel their generosity into meaningful support. From this realization, Supportful was born and in 2018 the brand launched in partnership with co-founder Jordana Yellin.

Previously Nicholas worked at a number of startups namely including Foodie For All and S’well Bottle to help them grow and scale. Before that he worked at the Alzheimer’s Association focusing on raising funds and awareness, community growth and engagement and all things operations. And prior to entering the nonprofit world, he worked in the corporate sector with positions at UBS Investment Bank in their global media group as well as at PwC.

Nicholas received his Bachelor of Science with dual-majors in Finance and Accounting from the Stern School of Business at New York University. He is a member of Mensa International and Intertel Society.

His volunteer work and support include New York Cares, SAGE and The Alzheimer’s Association.

Nicholas is also an avid long-distance runner, triathlete (has completed 2 Ironman triathlons) and has been practicing and exploring the intersection of weightlifting and CrossFit, gymnastics and yoga the past couple of years. He also enjoys challenges, spontaneity, anything outdoors, dogs, technology and entertaining.